The truth about the average women's clothing size
In 2016, a comprehensive study by the International Journal of Fashion Design, Technology, and Education debunked a figure most women had come to accept as "average." In summary, the journal suggested prioritizing a fairly massive overhaul of both Misses and Plus size clothing standards because the average American woman actually wears a size 16 to 18, not size 14, as once was assumed.
What's the reason for the increase in clothing size? And why, in 2018 — despite the incredibly thorough report and resulting recommendation — is the average American woman struggling to feel normal and instead feeling somehow less than her slender peers?
To understand this, you'll first have to go back in time.