The untold truth of Coachella
The Coachella Valley Music and Arts Festival (which takes place at the Empire Polo Club in Indio, California) was first launched in 1999 by Paul Tollett and, after a one-year break, it returned to the scene in 2001. It was an uphill battle to get the fest off the ground, but just a few years later, Coachella managed to solidify itself as one of the biggest live music events in the world.
In 2015, it earned over $84 million and broke records with 198,000 tickets sold. That was its fourth year as a two-weekend event and it's only continued growing since. But despite Coachella's popularity, the fest holds many secrets, as you'll soon discover.