You've probably heard about men renting tuxedos for formal events such as weddings and proms, but in recent years the fashion rental industry has grown in popularity. Now it seems as if everything from wedding dresses to bridesmaid dresses to plus size, business clothing, and casual wear is available for rent.
When it comes to saving cash, renting makes a lot of sense. Brittany Johnson, the co-founder and CEO of the clothing rental subscription service FashionPass, told me, "Renting is a huge cost saver for me because I would run out and splurge on these $100-300 outfits, take photos in them, and then shove them to the back of my closet. Since we live in this age of Instagram, you no longer just want a new dress for a wedding, you want something new for brunch, for festivals, for date night, vacations, etc., and that cost adds up quickly."
But it's not just about saving money, renting allows you to have freedom and flexibility with your wardrobe, as Johnson explained. "Having this endless wardrobe at my disposal for the same price I would have paid for a top has been a life saver for me. Renting also allows me to experiment way more. Some of my now-favorite rentals are items I never would have thought twice about purchasing. It's really cool to try new styles, where in the past I would have been thought a top would be way too trendy for me."