Makeup is becoming more and more personalized. With bespoke makeup, companies are providing customers with options that are tailored to them. Nina Leykind, co-founder Eyeko, which sells customized mascara, told Harper's Bazaar, "One size doesn't fit all when it comes to mascara because we all have different lashes, eye shapes, and desired styles." She continued, "We also rarely try mascara before we buy it and we're often disappointed with the results once we get it home."
While bespoke makeup isn't a new concept, it's becoming more widespread. The prices are also surprisingly affordable and can save you money in the long run. Lynne Sanders, founder of Cosmetics à la Carte, also told Harper's Bazaar, "When we buy bespoke products, we also spend less money accumulating products which don't quite suit our skin, or buying an eye palette and using only one shade."