5 Best LGBTQ Beauty Brands To Shop During Pride Month
Pride month is officially here. The entire month of June is dedicated to celebrating people just the way they are. Can't make it to a Pride parade? No problem, because there are plenty of ways to join in on the fun. If you're looking for the perfect way to celebrate the LGBTQ+ community and hone in on some TLC, then shopping from beauty brands that were created by community members is the way to go. Because, let's be honest, Pride is about a whole lot more than just one month of celebration.
From rainbow-lensed glasses to makeup in brightly colored components, there's tons of Pride-themed items out there. Some are designed with a portion of proceeds going towards LGBTQ+ organizations and others are just masked in rainbow capitalism. The best way to make sure that your money is going is to the community is to buy directly from LGBTQ+ creators themselves.
There are tons of beauty brands created by LGBTQ+ community members; buying from them is the perfect way to celebrate during Pride month and beyond. Here are some of the most highly-rated beauty brands created by the queer community because there's nothing better than taking the month to celebrate the founders and all of their hard work. The bonus is that you also get some incredibly great products.
1. Noto Botanics
If there's one LGBTQ+ created brand that is at the top of it's game and the must-have list, it's Noto Botanics. The makeup and skincare brand was not only created by Gloria Noto, a member of the community, but it's also all-natural and gender fluid (via Instagram). Whoever said that you can't have it all did not know that this brand existed.
The brand's most talked about product is the Agender Oil, which softens and protects hair — wherever you grow it. The must-have product is so good that the brand even created their very own Pride bundle for the month of June. According to the Noto Botanics' Instagram, you can snag the Agender Oil and a limited-edition Glob bag that's made out of recycled water bottles. Oh, and 10% of proceeds goes to SAGE, USA, which is "a non-profit organization advocating for our LGBTQIA+ elders and caregivers," according to the brand's website.
"It's important for me to connect with my community through my work, as a business owner and as a queer woman. This felt like a conduit to pursuing and cultivating that connection and care in an authentic and honest way that feels very personal and close to me," Noto tells Allure. That's some serious commitment to the community.
2. Non Gender Specific
If you're looking to expand your skincare collection and celebrate Pride month, look not further than Non Gender Specific. As the brand's name suggests, this is a genderless beauty brand that is also based in a sustainability (via Instagram). They offer cleansers, serums, masks, and more, but they're best known for Flooid, a genderless fragrance. Because nothing says equality like a genderless beauty brand, and founder Andrew Glass knows it.
"I became interested in beauty at a very young age and knew that it was an industry I wanted to be a part of. As a gay man, equality has always been important to me. I knew that if I ever started my own brand, equality would play a huge part in that brand's core values," Glass tells Teen Vogue. This brand's offerings might be small, but they are mighty. This is one company that you don't want to miss this Pride month, but, be warned, you'll be repurchasing well beyond the month of June.
3. Tanaïs
Tanaïs is not your typical beauty brand, but that's what makes it so great. The brand was created by, well, Tanaïs, who is an author and a makeup, perfume, and candle creator (via Instagram). Honestly, if that's not well-rounded self-care, then we don't know what is. The creator is a member of the LGBTQ+ community who is all about finding themself, and their products will help you do the same.
"I'm not black, I'm not white, and when people asked me what I was, I would say, 'I'm tan, I'm brown.' I would name crayon colors because I didn't know how to talk about myself. It wasn't until I was 14 when I said I was bisexual or bi-curious—these are '90s terms. And then I went to Vassar, which is like the gayest place ever," Tanaïs tells Into the Gloss. "I was like, 'I'm home.'"
4. W3ll People
There's a good chance that you've already heard of this beauty brand, and there's a reason why. These beauty products are clean, plant-based, and have some incredible reviews. Are you seeing a pattern here? Because these LGBTQ+ community-made products are seriously thought-out and purposeful.
Created by makeup artist Shirley Pinkston, W3ll People is all about keeping it simple with great products. "It's a brand built on portability, on key pieces of makeup. I don't think a woman needs to have 10 pieces of makeup in her makeup bag," Pinkston tells Curve Magazine. "If you can create a look in under five products — who wouldn't want that?"
If this brand isn't already on you must-try list, then June is the perfect time to try it. The best-sellers page on the brand's website includes products such as mascara, blush, lipsticks, and brow gels. If you ask us, it's time to stock up in the name of Pride.
5. FLOWER Beauty
If drugstore beauty items are more your thing, then this brand is for you. Flower Beauty, created by Drew Barrymore, is an affordable brand to try this Pride month. Barrymore considers herself bisexual, telling Contact Music in 2016, "Do I like women sexually? Yeah, I do. Totally. I have always considered myself bisexual."
The cruelty free makeup brand is extremely affordable. We're talking under $20 for just about every product that they offer. You can shop them right at Walmart as well as online. The best-sellers page on the brand's site highlights liquid highlighters, eyeshadows, lip masks, blushes, and so much more.
So when you're running into the store this June, you might want to stop by the beauty aisle to celebrate an LGBTQ+ owned brand and get some super fun products. It's time to celebrate, my friends. There's only one downfall — you're going to need a bigger makeup bag.