While scent trends push sales, they also have a lot to do with consumer preferences. According to Goutal, "There are two types of trends. One is just seasonal and simply depends on the weather. People usually wear light scents in summer and heavier ones when it's cold, but it's not a rule. The other much-longer standing trend is when an ingredient or a type of scent is on trend. This could be three years or sometimes a decade."
In terms of specific notes, Goutal told me, "Citrus notes or vanilla notes seem to have the longest appeal and the longest staying power in terms of what people wear overall. For the last ten years, perfumes have tended to be stronger and more sugary, but it's changing a little bit."
However, not every manufacturer necessarily develops fragrances to be on trend. "Our new Naughty Garden scent for example is a fragrance with timeless appeal blending of variety of very unique notes that can definitely transcend seasons be worn and enjoyed all year round rather than pinning itself to a particular season," explained Francois Damide of Crafting Beauty, who helped formulate the scent for Laubahn Perfumes. "But, ultimately, it is up to the consumer. Some people lean towards lighter, fresher fragrances in the warmer months and deeper, muskier fragrances in the winter, where as some people will wear the same fragrance 365 days a year. It's all about personal preference."