Why Did HGTV Initially Air Flip Or Flop Late At Night?
Lifestyle - News
By JOEY KEOGH
When the hit HGTV show "Flip or Flop" ended after ten seasons, fans were devastated, and rumors swirled about why the show was axed. We may never know the truth, but it's fascinating to learn that at one time, HGTV wasn’t sure that Christina and Tarek El Moussa could create a hit show at all — and this was reflected in the series' airing time.
Because "Flip or Flop" focused on renovating wrecked properties, HGTV was nervous that the more unique concept wouldn't find an audience, so they aired the show at 11 p.m. There was little marketing for the first season; however, viewers who managed to see the show took to it immediately, leading the network to give "Flip or Flop" a primetime slot.
Since its debut in 2013, the show has enjoyed an interesting trajectory, and continued to succeed even after hosts Christina and Tarek El Moussa publicly divorced. In fact, ratings for "Flip or Flop" actually spiked after the split; fans were eager to see how the couple would navigate their post-divorce “new normal” on the show.