The Jewelry Brand Hailey Bieber Is Obsessed With

Jewelry has that special ability to bring any outfit to life. Whether your go-to look includes dainty rings, stackable bracelets, or massive hoop earrings, accessorizing with various types of jewelry can help you make a statement. They can dress up or dress down any look. If you're feeling a no-makeup day or can't be bothered to change out of sweats, no problem. Adding a few bold jewelry pieces can help create that casual glam look. On the other hand, if you want your makeup or outfit to be the star of the show, going for smaller more elegant pieces of jewelry can be the perfect complement.

As with most beauty trends, it's always helpful to see who the celebrities are obsessed with because they usually have the inside scoop when it comes to the season's fashion. According to InStyle, Hailey Bieber is captivated by a handmade jewelry company. Bieber is known for setting jewelry trends herself, which may explain her love of custom pieces. Over the years, she has rocked various accessories, including gold chains, pendants, hoop earrings, and chokers. Bieber's stylist, Maeve Reilly, told British Vogue that her go-to look includes layering multiple pieces of jewelry on top of each other. We can see this style translate into many of the necklaces from Frasier Sterling that Bieber loves to show off on her TikTok. 

It's clear that any jewelry brand would be lucky to gain celebrity status, but getting Bieber's stamp of approval speaks volumes.

Frasier Sterling is a female-owned company that was founded in 2011 by Frasier Lipton. Her dream was to create a jewelry brand that was centered around self-expression and the individuality of each consumer. According to the Frasier Sterling site, their focus on custom jewelry pieces helps them achieve this goal. While the jewelry designs may be "trend-driven," trend-setting celebrities have also popularized many pieces. LIpton explained that her focus is on creating "cute, affordable pieces so girls can set trends without breaking the bank!"

While Frasier Sterling jewelry is worn by massive celebrities like the Hadid sisters, Madison Beer, and Sofia Richie, the fact that these pieces are affordable to everyday people is what makes this company so unique. The custom jewelry pieces range in price from $20 to $85, with some on sale as low as $15. The company sells more than just jewelry as well, with options to shop for bags, hair accessories, and even dog collars.

The Frasier Sterling pieces that celebrities are rocking are truly eye-catching, including this cream-colored Monaco Cord Choker and Hailey Bieber's Lucky You Choker. Whether these necklaces are paired with a colorful bikini or a flowy dress in the summer, they can change the look of an entire outfit. So, it makes sense that celebrities who switch up their looks daily would love this jewelry. Even Justin Bieber has tied a Frasier Sterling necklace into his wardrobe, and reality star Demi Burnett wore one of their necklaces on "Bachelor in Paradise." Since many of the products are waterproof, they can add to that summer beach vibe, and Bieber has been spotted seaside rocking the brand. 

The Frasier Sterling website also has a tab for customers to read their monthly horoscopes and shop for jewelry based on their sign. Shoppers can also become FS Angels and share their own unique pieces on social media.

The affordable prices make it easy for maximalists to mix and match and create layered looks without breaking the bank. To quote fashion icon Iris Apfel, "More is more & less is a bore."