Here's How Much Lisa Frank Is Actually Worth
There are few girly brands more instantly recognizable than Lisa Frank, with its rainbow color palette and iconic animals. But the businesswoman behind the school supply behemoth is content to sit back and let her products do the talking. The highly private and elusive Frank is still instrumental in the company she built, however, and is currently banking on the current trend for anything nostalgic or retro.
The peak of Lisa Frank Inc. might have long since passed, but its namesake founder continues to laugh — or, should that be smile, given her insanely colorful designs? — all the way to the bank.
Lisa Frank was completely iconic back in the day
According to Celebrity Net Worth, Frank founded her company all the way back in 1979. Predominantly known for her colorful and super-girly designs featuring rainbows, neon colors, and animals including dolphins and unicorns, Lisa Frank products were hugely prominent in the 1980s and 1990s (they accounted for several of the most important things every '90s girl kept in her Caboodle).
Frank's designs adorned lunchboxes, stickers, toys, and, of course, other standby relics like Trapper Keepers. At its most popular, the business was reportedly generating around $60 to $100 million in revenue annually. She may stay mostly out of the public eye, but Frank is no slouch when it comes to business, partnering with Reebok in 2017 to release limited edition shoes. She also designed the logo for TV show Current Mood for John Mayer, on Instagram, earlier this year, and let's not forget the reaction to Deadpool riding a rainbow unicorn in a Lisa Frank-inspired IMAX poster.
Lisa Frank focused on art to the tune of millions
During her divorce from husband and co-shareholder James Green back in 2005, during which Frank gained total control of her company, it was revealed Lisa Frank Enterprises has made a whopping $1 billion in profit since 1979. To date, Celebrity Net Worth puts the CEO herself at $200 million. We may find ourselves wondering about what happened to Lisa Frank, but in a rare interview with Refinery 29 in 2015, she explained it's all about the art for her.
"I feel like I'm fortunate enough to live my passion," she explained. "I don't need to work and on a bad day, I want to throw in the towel. In five years, I've probably quit 500 times. My true passion is art, so I don't want to just put trash out there. If it's junk, I won't put my name on it. There's a big commitment to making beautiful quality work. Otherwise, I really don't want to be involved. I mean, yes, it's a business, but it's more important that the art is beautiful."