The Surprise Hit Candy Costco Shoppers Can't Get Enough Of

While Costco fans are always raving about the store's own house brand, one area in which Kirkland Signature kind of drops the ball is that of candy. Perhaps because it's tough to enter a field where so many of the big players have been in the business for decades and have their own loyal fan bases — why bother competing when Costco can just sell Hershey's, Reese's, etc. in bulk? Price, after all, is Costco's real advantage — and this is why Costco shoppers were so thrilled to find that the store now carries the cult favorite candy, Hi-Chew.

One Redditor recently posted a photo of their Costco shopping cart, sharing the helpful info that "You can fit 6 bags of Hi-Chews in the top of the cart" (although a commenter said "you can fit more than 6, easily"). This announcement was met with cries of incredulity and delight: "WHAT COSTCO HAS HI-CHEW?!?!? TELL ME, TELL ME NOW!!!!" It's not that Hi-Chew was entirely unknown in the U.S. — after all, it if was unavailable, how would it have developed that cult following in the first place? It's just that, as per another comment, "we have it bags at a local Asian-oriented grocery store called H-Mart, but it's a bit expensive." With this candy now available at Costco, it's not only cheaper, but you can pick up a bag (or six) while you're stocking up on all that other Costco stuff.