This Is The Song In The Galaxy Z Fold Commercial
Your earworm of the day is brought to you this time by Samsung. After watching their commercial for the Galaxy Z Fold phone you'll likely come back singing, "You made me a, you made me a believer" (via TV Advert Music). Those with either teenagers or a great knowledge of chart-topping pop songs might have already figured it out, but first, more about the commercial. Samsung showcases their new flip phone as the adventurous type. The phone is shown getting wet, riding roller coasters, and generally living the life many of us would aspire to ourselves.
The ad puts off quite the "believe it or not" vibe in the fact the a smartphone can do all these things, not break, and still play music, browse TikTok, and actually answer calls besides.
Now first things first, we'll say all the words that lead you to realize you've been listening to "Believer" by Imagine Dragons — and this is hardly the first time Imagine Dragons have risen to advertisement commercial fame.
Make me a flip phone believer
Imagine Dragons has been making us a believer of product marketing for quite a while now. At the height of it's popularity in 2017, "Believer" was credited on big name commercials including Nintendo Switch's Super Bowl ad, the Jeep Celebration event features a name drop adding to the list of 32 syncs, or commercial uses of the song, as of November 2017 (via Variety). The Minecraft Microsoft Surface release features "Thunder" which had been synched 19 times, and Jeep's "Drive and Discover" campaign has Dan Reynolds singing, "I was dreaming/Of bigger things," in the background. You'll even find Chris Hemsworth running around to make us believers in the 2017 BOSS Bottled Eau de Parfum commercial during this same time period (via TV Ad Songs UK).
And this success doesn't stop with just the one single. Imagine Dragons simply spells commercial success in advertising. Jeep is so enamored with this band that they have released yet another campaign in 2021, featuring the Imagine Dragons song "Discover" (via Aban Commercials).
As for Samsung, it seems clear they've found an already successful commercial formula to build on. We can hope this phone lives up to the hype, and makes a believer out of us all.