The 5 Best Places To Shop For Pride Clothes

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Happy Pride month, everyone! What you didn't know about Pride month is that there's a lot of history behind the vibrant parades and rainbow colors that you see people enjoying every June. According to CNN, Pride goes back to late June of 1969, when police officers showed up at the Stonewall Inn and tried to arrest people for being there, but people fought back. CNN explained that LGBTQIA+ community members rioted against homophobia for three days in New York, and the following year was the beginning of the Pride marches. An activist named Brenda Howard arranged the very first Pride parade, a beloved tradition that people still partake in today.

Regarding the iconic rainbow flag associated with Pride and the LGBTQIA+ community, Gilbert Baker came up with this colorful design based on the American flag but with a more diverse twist (via CNN). If you want to rock a Pride-inspired look, you should follow some queer makeup artists during Pride month! Plus, you can find a plethora of Pride month-inspired outfit ideas on Instagram with lots of rainbows. If you're on the hunt for some new Pride clothes, we know where you should shop.


Anyone looking for some new clothes to support the LGBTQIA+ community should check out Target's Pride collection. According to the Target website, the popular retailer collaborated with TomboyX: a gender and size-inclusive intimates and athleisure brand. Target also collabed with Humankind: a size and gender-inclusive brand that sells bathing suits.

Are you curious about some of Target's pride pieces? They've got plenty! For instance, their Pride Adult Equality Short Sleeve T-Shirt says "EQUALITY" with a rainbow design in the shape of the U. Available at Target for $15, the top has a rating of four out of five stars.

Gay Pride Apparel

If you're looking for a brand that specifically sells clothes for the LGBTQIA+ community, you should look no further than Gay Pride Apparel. Per the Gay Pride Apparel website, not only is the brand LGBTQIA+ owned, but it's also Mexican-American-owned. Gay Pride Apparel sells products specifically dedicated to the community, making it the perfect place to shop for Pride-inspired fashion.

The brand has over 54,000 followers and counting on Instagram, where they have plenty of empowering posts, and they also have more than 6,600 TikTok followers and counting.

Rainbow Depot

Another brand that sells items centered around the LGBTQIA+ community is Rainbow Depot. According to the Rainbow Depot website, they're the biggest online retailer for LGBTQIA+ focused products. Plus, they're a gay-owned business. The website even has different sections for different groups within the community, such as gay, trans, genderfluid, non-binary, lesbian, pansexual, asexual, bear pride, and bisexual pride.

Rainbow Depot has over 11,000 followers and counting on Instagram, where they stated that customers can ask them about items they're interested in if the brand doesn't currently sell them!


Kohl's is a popular retailer for affordable fashion and is a great place to shop for Pride clothes. According to Kohl's website, they're partnering with The Trevor Project, donating $100,000 to the organization to help members of the LGBTQ+ community. Moreover, Kohl's is partnering with PH by The Phluid Project, a gender-nonconforming, size-inclusive, LGBTQIA+ owned brand.

One item from PH by The Phluid Project is their Pride Multi-Color Tee. Available at Kohl's for $15, this crewneck-style top says "Pride" in rainbow letters.

Queer In The World

Whether you're proud to be queer or happy to be an ally, this New Zealand-based brand is an excellent place to shop for Pride clothes. The Queer In The World website explained: "We believe Love Is Love, Black Lives Matter, Science Is Real, and that you are fabulous x," so this brand is happy to flaunt its beliefs!

They sell a plethora of LGBTQIA+ centered clothing, accessories, and lifestyle items, ranging from blankets to hoodies to BDSM and kink items — talk about variety!

So, where are you going to shop first?