The Fitness Apparel Line You Never Knew Kate Hudson Started
When you think of Kate Hudson, you probably think of her as the charming Andie Anderson from "How To Lose A Guy In 10 Days" or the ditzy Birdie Jay from "Glass Onion: A Knives Out Mystery." She's a sweetheart who has stolen hearts with her bold, charismatic personality and stellar performances. Her eccentric portrayal of Penny Lane in the 2000 drama/comedy "Almost Famous" even bagged her the Golden Globe for Best Supporting Actress – Motion Picture. All that being said, you may be surprised to know that her talents go beyond acting.
In 2007, she directed a short drama film called "Cutlass" with Kristen Stewart in a supporting role. While she embodied the role of Liv Lerner in the 2009 rom-com "Bride Wars," she also worked behind the scenes as a producer for the film. She even extended her talents to the Chinese adaptation of "Bride Wars" as an executive producer. But that's not all! Hudson brings even more to the table with her work as a businesswoman and powerhouse entrepreneur.
In 2019, Hudson launched King St. Vodka, and the following year she introduced the world to her supplement brand, INBLOOM. However, her entrepreneurial roots actually began with her fitness apparel line, Fabletics.
What is Kate Hudson's fitness apparel line?
Kate Hudson proudly co-founded and launched the fitness apparel brand Fabletics in 2013. She and her partners set out to create a brand that made fashionable, affordable, and comfortable activewear that would empower people to make a positive change. Fabletics' foundational belief is "everyone and everybody deserves to look and feel their best." And in alignment with that belief, the brand offers fitness wear in sizes up to 4X for greater inclusivity.
In a 2017 interview with Refinery29, Hudson revealed her motivation behind joining the project, sharing, "I've always wanted to do something in the fashion world, but it's really important to me that everything I do is meaningful and makes a positive impact." She added that she strongly wanted the brand to be inclusive enough to cater to women of "any size, shape, age, or ability."
If you need some workout inspiration, you can check out Hudson's Instagram, where she often posts videos of her intense workouts. Hudson especially enjoys Pilates and yoga as methods of movement to stay in shape. In 2021, she told People, "I need to be moving to feel good." She added that her relationship with her body is "sacred" to her, and she loves it for giving her three children.
Is Kate Hudson still a part of Fabletics?
While Fabletics began its journey as an online-only store, in 2015, the brand opened six brick-and-mortar retail stores in the United States (via Fabletics). What started small grew into over 70 stores across the United States, with expansions in Europe. In 2017, Fabletics spread their feet wide and expanded to footwear. Then, they expanded to menswear with Kevin Hart coming on board as the face of the menswear line. In 2021, a Fabletics Fit App was launched with hundreds of on-demand exercise and meditation videos.
In December 2021, it was announced that Kate Hudson would step away as the public face of Fabletics and continue her work behind the scenes as a strategic advisor. However, Hudson was quick to step in and note that she wasn't done with Fabletics just yet. She shared via a press release, "As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one."