How Much Money Lori Loughlin's Daughter, Olivia Jade, Really Makes

After the college admissions scandal dubbed "Operation: Varsity Blues" came to light in March 2019, all eyes have been on the accused, including the Loughlin-Giannulli family. According to a criminal complaint obtained by CNNFull House actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have been charged with conspiracy to commit mail fraud and honest services mail fraud. The wealthy couple stands accused of paying $500,000 to faculty members at the University of Southern California in exchange for their daughters' enrollment to the esteemed school. Why, Aunt Becky, why?

Prior to being accepted and attending USC, one of the couple's daughters, Olivia Jade, had some cringey opinions about going off to college. In a since-deleted YouTube video from August 2018 (via CBS Los Angeles), the couple's daughter revealed that she does "want the experience of game days, partying," but added, "I don't really care about school, as you guys all know." Part of why Olivia wasn't — or isn't — interested in secondary education comes down to the fact that she already has a career — and it makes her a ton of money. Here's all we know about Olivia's income.

Her parents are, like, super rich

While Olivia does make her own money, she didn't exactly come from nothing. Much like Kylie Jenner, Olivia can technically be considered self-made. Forbes defines the term as "someone who built a company or established a fortune on her own, rather inheriting some or all of it." However, if you subscribe to's definition of the word — "having succeeded in life unaided" — well, Olivia's privileged background certainly comes into play.

Lori Loughlin's net worth has been estimated at an astounding $20 million. While $20 million is a whole lot of money, Loughlin's income pales in comparison to her husband's. According to, Mossimo Giannulli's net worth has been estimated at four times that of his wife's. That's right, $80 million. Now, that certainly makes a half-million dollar bribe seem like chump change, doesn't it? Of course, that alleged $500,000 has ended up costing them much more. The couple forked over an additional $2 million for bail and, as of this writing, are also being sued for a hefty sum of $500 billion alongside other families embroiled in the admissions scandal.

A YouTube sensation

In June 2014, Olivia made her very own YouTube channel. "I post videos talking about makeup, fashion, lifestyle, and occasionally I'll do some challenges," her About page reads. "I have a strong passion for makeup and fashion and I love sharing my passion with all of you guys here on YouTube." 

In a video from that same year — when Olivia was just 15 years old — the YouTube star answered questions from her fans. In response to a question about what she wants to do when she gets older, Olivia explained, "Probably something if YouTube — my YouTube — takes off somewhere, keep going on with that, but something that has to do with makeup and beauty and fashion." Her YouTube channel definitely took off, to say the least. As of this writing, her subscriber-count is nearing two million. The star's content has also stayed in line with her earliest vision. Subscribers can get tutorials on everything from a "5 minute glow up" to outfit inspo with Olivia's shopping hauls.

All that #sponcon

As of March 2019, Olivia had amassed 1.4 million followers on Instagram. As such, she's become quite the influencer. Olivia has participated in a number of paid partnerships with major brands, including Sephora and Smile Direct Club. The social media star even shared some sponsored content for Amazon, which hasn't exactly aged well. "Officially a college student! It's been a few weeks since I moved into my dorm and I absolutely love it," she wrote as part of her Instagram ad. "I got everything I needed from Amazon with [Amazon Prime Student] and had it all shipped to me in just two-days." Eek.

All of Olivia's sponsored posts and paid partnerships generate pretty pennies. "Typically, someone who has her following on Instagram and YouTube would likely be making around $10,000 to $15,000 per post and per video," Stephanie Cartin, the co-CEO of the social media marketing agency SocialFly, told Page Six. Although she does not personally work with Olivia, she speculated that because of Olivia's added celebrity affiliation, "she's probably making a minimum of $30,000 for a post on Instagram. It could even be upwards of $50,000."

Her very own beauty products at Sephora

In addition to posting Sephora-sponsored content on her Instagram page, Olivia also partnered with the beauty brand to release her own collection. And that collection was well-received. According to CBS News, the beauty YouTuber's Bronze & Illuminate Palette, which retailed for $28, sold out soon after it was released in December 2018. The following month, the company made sure to restock Olivia's popular collection.

"I have been working on this palette for a year and I still wake up every morning in complete disbelief that I got to create such a stunning product with Sephora Collection," Olivia revealed in a press release for Sephora (via Elite Daily). "I am honored and proud to have had such an incredible opportunity and learning experience and without the support of my subscribers, this would have never happened." Although it's not known just how much Olivia earned from creating a collection with Sephora, you can bet it earned the star quite a bit of money.

A clothing line fit for a Princess

Shortly before Olivia's Sephora palette collection debuted, the Instagram influencer took to the social media platform to announce a fashion collaboration. "Olivia Jade X Princess Polly has officially launched," the star captioned a series of three photos of herself donning clothing from the new line. Prior to the launch, Olivia had also shared teasers featuring a few of the outfits from her collection that would soon be going up for sale.

The Gold Coast Bulletin (via PressReader) revealed that Olivia had been working with the Australian fashion label for some four years when she released her ten-item line, all of which ranged from $60 to $110 per article of clothing. "I'm so grateful I got to create my first ever clothing collection with Princess Polly, a brand I have loved since I was 15," the publication quoted one of Olivia's YouTube videos.

Commercial work with her famous mom

Even before Olivia had her own fashion or makeup line, she was finding ways to earn an income. In 2017, Olivia and her mom Lori Loughlin appeared in a video campaign for HP. After the college scandal broke, the tech company clearly wanted to distance themselves from the Loughlin-Giannulli family, revealing in a statement to People, "HP worked with Lori Loughlin and Olivia Jade in 2017 for a one time product campaign. HP does not currently have a relationship with either of them." While the company is certainly making it crystal clear that they're no longer affiliated with the mother-daughter duo, that check has long been cashed.

The company has not revealed how much they paid the pair for the spot, but it probably wasn't cheap. E! News reported that celebrities can often earn $5 to $10 million per campaign if they're working with a "giant brand." And those are just the starting figures. While Loughlin likely made more than her daughter, they probably both made out quite well.

Olivia Jade Beauty is supposedly in the works

Given the success of Olivia's collaboration with Sephora, it makes sense that the star would want to develop her very own makeup brand. And, as it turns out, that's seems to be what she's currently working toward — or, at least, was. As documents obtained by People revealed, Olivia submitted a request to trademark the name "Olivia Jade Beauty." However, the United States Patent and Trademark Office returned her application. Officials explained in the document that the "applicant must correct the punctuation in the identification to clarify the individual items in the list of goods." It seems Olivia made some grammatical errors and used terms that were far too general to be trademarked. 

The publication further reported that the influencer is attempting to legally register quite a bit of makeup, including "moisturizer, primer, concealer, foundation, eyeshadow, eye liner, mascara, blush" — the list goes on and on. Of course, in light of the admissions scandal, it's hard to imagine her releasing an eponymous brand anytime soon.

She may not be a millionaire for long

So, what do all of these partnerships, collaborations, business ventures, and YouTube earnings amount to? A lot. As of late March 2019, estimates the influencer's net worth at $1 million. But that number is going to change. While Olivia is maintaining a massive following on both YouTube and Instagram, she hasn't posted anything on the video-sharing platform since early March nor on Instagram since late February — before the admissions scandal surfaced. For someone who makes a living sharing online content, not sharing online content is, obviously, a big deal.

Shortly after the scandal, Sephora provided a statement to Business Insider saying they'd "made the decision to end the Sephora collection partnership with Olivia Jade, effective immediately." TRESemmé, who partnered with Olivia in February 2019, also cut ties with the influencer. Princess Polly has not officially stated whether they've dropped their collaboration with the star, but Olivia's collection has been removed from the brand's website. The YouTube sensation quickly rose to fame and fortune, but she lost it all even faster.

She's still enrolled at USC

Her parents may be getting sued for bribing faculty members at the University of Southern California, but Olivia and her sister, Isabella, are still enrolled. The college confirmed as much in a statement a provided to USA Today. Wait. What? According to USC's statement, the school is "conducting a case-by-case review for current students and graduates that may be connected to the scheme alleged by the government and will make informed decisions as those reviews are completed." Of course, the star's enrollment status could very well change once the university completes it's review. 

Despite the uproar, some of Olivia's fans are sticking by her. One 22-year-old fan in particular told Elle, "I don't feel any differently about her now." She added, "I would love for her to come back and make videos, but I do hope that when she does, that she addresses this whole situation properly and that she will gain respect back from the public." Is it really possible for Olivia to make a comeback? Stranger things have happened.