What We Know About Kris Jenner And Chrissy Teigen's New Business Venture

Kris Jenner always seems to have some sort of business trick up her sleeve, and her new collaboration with Chrissy Teigen has been making headlines ever since the power duo released a mysterious teaser video on Twitter on March 17. The video clip, which initially didn't give fans a clue about what Teigen and the momager's newest business venture would be, started out with text that reads, "Chrissy Teigen has the dream life, the dream home, the dream husband, but she still has one dream to chase," before cutting to a shot of Teigen saying, "For my next thing, I want some extra help from the branding master herself, Kris Jenner." The clip then cuts to a close-up of Kris Jenner, who slaps Teigen three times before the video abruptly ends, urging fans to "sign up for early access" for something called Safely.

The first teaser video for Safely actually received a bit of backlash from social media users who called out Chrissy Teigen and Kris Jenner for glorifying physical violence to promote their business, with one fan tweeting, "Love the collaboration between two awesome women but the slap in the video that reflects disrespect & abuse (whether intended funny or not) simply isn't setting an example of how people should be treating each other. Love you both and all you stand for but this doesn't sit easy."