Is The Ordinary Concealer Worth It?
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Cult beauty brand The Ordinary has gained global success since launching in 2016, thanks to its affordable and effective range of skincare products. According to Forbes, The Ordinary is under the Deciem umbrella, though it was acquired by Estée Lauder in 2021. At the time of launch in 2013, Deciem initially introduced ten brands, per Emirates Woman. As Deciem's CEO told the outlet, "The Ordinary was the 11th brand we launched — imagine if we stopped at ten." Surprisingly, The Ordinary turned out to be the most popular of them all.
With their budget-friendly nature and range of products that cater to practically every skin condition, The Ordinary has quickly become a household name. In fact, The Ordinary boasts beauty editors, dermatologists, and skincare enthusiasts alike as brand fans. Thanks to a clinical, science-based approach to skincare, and a no-frills take on branding, it has delivered targeted results time after time. Products like its Hyaluronic Acid 2% + B5 serum have racked up awards and cemented its good reputation, per Allure. Following its massive success in the skincare space, it was only a matter of time before The Ordinary released its own makeup line, complete with foundations, concealers, and primers. If you've ever heard of The Ordinary, and are determined to give them a try (or even if you haven't!) here's what we know about their makeup ... in particular, their concealer.
The Ordinary concealer gives you high coverage with a natural finish
Per Ulta, The Ordinary's concealer offers "a high-spreadability suspension system that offers very high coverage." But the best part is that this concealer actually looks like real skin, so you won't have to worry about it looking cakey. Ulta also notes that it's cruelty free and available in 36 shades, so you're bound to find your perfect color. And at $7, it's a total steal!
GQ loves this affordable gem because of the concealer's ability to seamlessly cover up pimples, redness, dark circles, and tiny blemishes. Byrdie is another fan, and praises the product's natural finish and ease-of-use. In fact, it sets so well either over or under makeup that you won't even need a setting powder to keep it in place. Likewise, Refinery29 raved about the magical concealer. "It's non-comedogenic (so less likely to clog pores) and the texture is great. It's really creamy and velvety, and blends so easily with fingers or a fluffy brush," beauty editor Jacqueline Kilikita shared with the outlet. Lastly, Allure loves The Ordinary's concealer because "a little amount goes a long way." Because it is buildable, you can also dab more concealer on trouble areas (if needed), but rest assured you'll get the full coverage you're looking for. And really, at just $7, what are you waiting for? This concealer is absolutely worth the hype.