The 'I'm Cold' Makeup Trend Just Got A Lazy Girl Makeover

BeautyTok is the place to be to find the latest viral trends. From clean girl beauty to the vanilla girl aesthetic, there is always something fun and new to try and shake up your look. The #ImColdMakeup trend on TikTok has over 200 million views and counting, demonstrating that this trend shows no signs of slowing down just yet. If you want the earthy glow and pink cheek flush that you get from being outside in the heart of winter without actually going outside, then the "I'm cold" makeup look is for you.

This makeup style is all about embracing a natural, glowy, and rosy-cheeked look, similar to how you'd appear after spending a day out on the slopes or enjoying a drink on an outdoor patio in the winter. As makeup artist Kate Synnott points out to Allure, "The trend is all about the blush." Getting the blush just right is essential to nailing the look.

This makeup look embraces a natural glow

Using your blush, you'll give yourself a beautiful flushed appearance that's very natural and dewy. Now, there's an even easier way to achieve this look for all of the lazy girls out there.

The lazy girl "I'm cold" makeup trend is the look to go for if you only want to spend a few minutes doing your makeup and love a minimalistic style. To get this makeup look, start by adding your skincare products and moisturizing your face to help achieve a natural glow at the end. Then, add a light base of foundation on your skin and to problem areas, along with concealer under your eyes. Use hydrating products to give your skin a dewy finish.

For the blush, use a cream blush stick and apply it onto the apple of your cheeks and the tip of your nose for a natural sun-kissed flush. The placement of the blush is essential and will dictate the outcome of your look.

How to achieve the lazy girl 'I'm cold' makeup look

Canadian makeup artist Mei Pang tells CBC, "[I]f you place it lower on your cheekbones it creates a fuller, flushed look, which is synonymous with the 'I'm cold' makeup effect. If you place blush on the high points of your face it creates a lifted appearance." We recommend Anastasia Beverly Hills' Stick Cream Blush as the perfect creamy blush to give you a rosy glow.

Then, use a brush and gel to lift your brows to give you the appearance of trendy laminated eyebrows. We recommend trying the e.l.f. Clear Brow & Lash Mascara — it's super affordable and will keep your eyebrows in place all day long. You can also add a bit of rosy pink lipstick or lip gloss to complete the look and tie everything together. Mascara and highlighter are also optional, depending on how minimal you want to go. With the lazy girl "I'm cold" makeup style, less really is more.