Drugstore Brands You Never Knew Were Owned By Celebrities
Some of the top makeup brands out there, according to Luxatic, include Urban Decay, Burberry, Elizabeth Arden, Yves Saint Laurent, Dior, and Chanel. However, not everyone can afford luxury brands, and when it comes to picking up cosmetics, many prefer to just head down the street to a local drugstore.
Sales at these types of businesses reach approximately $300 billion each year, as stated by Statista, and at places like CVS and Rite Aid, consumers can shop for everything from hygienic items and medications to clothes, decor, and food.
In particular, when it comes to makeup and beauty brands at drugstores, many of them are actually owned by celebrities. The majority of shoppers may know that Kim Kardashian West owns KKW Beauty, Jessica Alba is responsible for Honest Beauty, and Kylie Jenner started Kylie Cosmetics (via The Zoe Report). There are several other high-quality options out there, too, that come from other models, actresses, directors, and TV personalities.
Miranda Kerr founded KORA Organics
First up is KORA Organics, which was founded by model Miranda Kerr in her home country of Australia in 2009. This brand has a goal of making a difference in people's skin and confidence, and this is accomplished through certified organic and natural ingredients. In 2017, KORA Organics spread to the United States and, more specifically, to Sephora, making it available in more than 300 stores and online (via koraorganics.com).
Kerr, known for being one of the Victoria's Secret Angels, has also published a book and released a single. She has done all of this while raising her three kiddos, as she has two with husband and Snapchat founder Evan Spiegel and one with actor Orlando Bloom, as stated by Celebrity Net Worth. And, for those who didn't know but now do, she also has KORA Organics, a line of skincare and wellness products like cleansers, serums, moisturizers, exfoliators, masks, and supplements.
Katie Holmes is a part-owner of Alterna
Alterna is a hair care brand that has been around since 1997, and actress, director, and producer Katie Holmes is a part-owner. As its website states, it consists of nourishing products that are made out of sustainable ingredients and that are available at spots such as Sephora, Nordstrom, Target, Ulta, and Amazon (via alternahaircare.com).
Holmes rose to fame while playing Joey Potter on "Dawson's Creek." She was also married to Tom Cruise between 2006 and 2012, and together, they share a daughter, Suri Cruise. Additionally, this actress has appeared in advertisements for Gap, Coach, and Bobbi Brown Cosmetics, to name a few, and she started a clothing line with stylist Jeanne Yang called Holmes & Yang in 2008 (via Celebrity Net Worth). When shopping at fan favorite stores, shoppers can also see her texture spray, volumizing blowout mist, finishing spray, dry shampoo, sealing serum, leave-in conditioner, and other Alterna products.
Gabrielle Union started up Flawless
Here is another brand to know: Actress Gabrielle Union started up Flawless, with its shampoos, conditioners, and other texture-specific products that are infused with hydrating ingredients (via flawlesscurls.com). As pointed out by Prevention, these items had their initial launch announcement in 2017, are now at both Walmart and Amazon, and are all just $10 and under!
Union is a former model and is known for her work in films like "She's All That," "Love & Basketball," "Bring it On," "Bad Boys II," and "Think Like a Man." In 2008, she started up a romantic relationship with NBA player Dwayne Wade. They tied the knot in 2014, making her a stepmom to his three children. In 2018, they welcomed a child into the world together via a surrogate, per Celebrity Net Worth. And, as stated here and now and on top of all of this, she has Flawless, which hydrates, defines, repairs, and protects hair.