The Top 5 Beauty Brands On TikTok

Once the TikTok community is behind a brand, particularly in fashion and beauty, there's no stopping the momentum. It's shocking to see how much power the app has in boosting business for brands, both old and new — especially considering the platform started with teenagers doing viral dances. According to Glossy, a report by Similarweb, TikTok influencers are taking beauty products viral very quickly, helping trending brands on Amazon achieve an average growth in sales of 85.3% month-over-month. Gains this dramatic give the hashtag #TikTokMadeMeBuyIt a whole new meaning.

So we've got to know, what are the most viral beauty products on TikTok? Thanks to influencer marketing agency, Ubiquitous Influence, we've got the deets. The agency analyzed data from TikTok to calculate the top mentioned beauty brands on the app and the most talked about (and purchased) products from each brand. Surprisingly, the results aren't just affordable products for young people. Data revealed that pricier items are on the rise, and the average price of a trending product has soared 1,240% since 2019.

You'll see a mix of luxury and innovation next to classic brands making a big comeback. You're probably wondering — what are the top beauty brands on TikTok?


The name Dyson probably sounds familiar to you as a home appliance brand (a certain vacuum commercial ringing a bell?), but the company has recently expanded its offerings. They now carry a wide variety of innovative hair styling devices, including straighteners, hair dryers, and beauty tools for every hair type.

But with all these options, one styling tool is by far the most popular: the Dyson Airwrap which retails for $599.99. This multi-purpose device works with your hair type to "curl, shape, or smooth" either wet or dry hair, depending on your desired look (via Dyson). It's pure genius, and the TikTok community is obsessed. 1.8 billion users on the platform have created videos using the brand's hashtag (per Ubiquitous Influence). And since there's nothing else quite like the Dyson Airwrap, video tutorials are essential to selling the product, as shown by Delaney Childs via TikTok.


There's nothing glamorous or flashy about CeraVe. So when we discovered the staple drugstore brand had 1.7 billion user-generated videos on TikTok, we were a little taken aback (via Ubiquitous Influence). But there's a good reason the TikTok beauty community has made this brand go viral. CeraVe was founded by a team of scientists and dermatologists with the mission to provide skincare that restores the skin's natural protective barrier using three essential ceramides, fatty acids, and hyaluronic acid (via L'Oreal). CeraVe has a small selection of moisturizers that the TikTok community compares and reviews, making it easy to determine which formula is best for your skin type.

The Ordinary

The Ordinary offers skincare, makeup, haircare, and body care using clinical technologies and high-quality ingredients. There's also no doubt that the appeal of The Ordinary is that its products are actually affordable for everyone. With trending ingredients like hyaluronic acid and niacinamide, per product descriptions on their website, it's no surprise the TikTok community has brought this brand under their wings. One of the chemical exfoliators in the brand's extensive lineup, AHA 30% + BHA 2% Peeling Solution, is particularly popular on the platform, with users sharing endless before and after photos and tutorials. At only $8.00, it's no wonder so many skincare gurus are trying out this product and sharing their experiences on TikTok.


Celebs, influencers, and stylists rave about Olaplex hair care products because of their ability to repair heat and color-damaged hair. The truth about Olaplex is that their products are different than your typical moisturizing hair masks because the formulas actually rebuild the broken bonds caused by bleach and heat while protecting the hair follicle from future damage (via Olaplex).

The TikTok beauty community is entirely on board with Olaplex, especially the No7 Bonding Oil, a weightless styling oil that strengthens strands and adds shine. You can find hundreds of millions of Olaplex tutorial videos and styling tips for both at-home and salon use on the platform.

La Roche-Posay

La Roche-Posay is a heritage skincare brand founded in 1975 by a team of experts and dermatologists (via L'Oreal). The label was once incredibly revolutionary for its time as one of the first dermatologist-developed lines readily accessible to the general public. Now, La Roche-Posay is known worldwide as the epitome of clean yet effective French skincare (via Well + Good).

Some may find it surprising that a long-standing and classic brand is making such a big impression on the trendy social media platform. At the same time, there's no denying that French culture is always in style. The Toleriane Moisturizer, in particular, is La Roche-Posay's most talked about product on TikTok.