The Untold Truth Of Kendra Scott

Kendra Scott may be a household name now, but the famed jewelry designer wasn't always so successful. While many of Scott's designs — which include everything from earrings and bracelets to necklaces and rings — are now iconic, it took a while for the Texas-based powerhouse to get to where she is today. These days, Kendra Scott jewelry can be found everywhere from local boutiques to big-name department stores, such as Nordstrom. Scott has appeared in big-name publications like Forbes and Marie Claire and has even talked about her biggest passions and business tips in nationally televised interviews.

Basically, Kendra Scott has found herself on top of the world, and with an estimated net worth of $900 million, according to Forbes, Scott's jewelry empire has clearly done quite well. Of course, that isn't to say that Scott's success happened overnight or that the fashion mogul has nothing interesting in her past. In fact, the untold truth of Kendra Scott is more fascinating than you might think. 

Though Kendra Scott's name is now synonymous with her signature earrings and incredible flagship store in Austin, Texas, Scott actually started her career by designing another accessory: hats. According to Forbes, Scott started designing hats after her stepdad, Rob, passed away from brain cancer when she was only 19. According to the website, some of Rob's final words to Scott were to "do good," which Scott took to heart. 

After her stepdad passed, Scott launched Hatbox, a hat company that specialized in hats for both men and women, but especially those undergoing cancer treatments. Scott had Hatbox for five years before she had to eventually shut it down, and even though it was hard for her, she stayed positive. "How do you stay open when things go very bad? How do you stay open to what's next?" Scott recalled thinking at the time. "There's always an opportunity for growth. You have to be open to it." Obviously, she was open to it and has been on the up-and-up since. 

After Kendra Scott closed down Hatbox, she soon turned her attention elsewhere. But she didn't actually launch her jewelry company until she was a mom. In an interview with Forbes, Scott explained that she realized her passion while she was pregnant. "It wasn't until 2002 when I was pregnant with my first son that I realized I wanted to turn my love of jewelry into a business," she said. "And when I saw an opportunity in the industry to create beautiful gemstone designs at an attainable price, I seized it." 

Having kids didn't slow Scott down. In fact, it might have helped her out. According to Inc., Scott brought her son with her to boutiques when she first started her jewelry line and convinced the stores to carry her designs. Though Scott didn't get started with her jewelry until she was a mom, after she got going, nothing could slow her down. 

Though celeb Kendra Scott might be a brilliant and hardworking businesswoman and mother, she's also super passionate about several philanthropic causes. In fact, one of the jewelry designer's philanthropic outreach programs has centered around empowering young women. In September 2019, Scott launched the Kendra Scott Women's Entrepreneurial Leadership Institute at the University of Texas at Austin, according to her website. 

The institute focuses on fostering women's entrepreneurial spirit. "UT's Kendra Scott WEL Institute seeks to establish a community of diversity, inclusivity, and empowerment ... redefining leadership and entrepreneurship through a gender-enlightened lens," Scott's website notes. The institute's main goal is to create a "pipeline of courageous, creative female leaders who will change the world," something about which Scott feels very strongly. As a total boss lady herself, it's no wonder Scott wants to make sure plenty more young women can start their own businesses and follow their dreams.

Kendra Scott isn't just passionate about helping young girls succeed in the business world and beyond. She also works hard to support breast cancer awareness and has launched an entire program to give jewelry to women diagnosed with breast cancer. "Since 2016, we have invested over $793,000 for breast cancer research and support, and gifted 39,000 pieces of jewelry to women undergoing treatment through our Buy One, Gift One program," the Kendra Scott website notes. 

Scott's passion for breast cancer research stems, in part, from her friend Holley Rothell Kitchen, who died in 2016. Scott honored Kitchen with a $250,000 research grant to the Breast Cancer Research Foundation. 

Kendra Scott works super hard — that much is obvious. But it's also obvious that part of the reason she works so hard is so that she can give back, too. 

Because Kendra Scott didn't start designing jewelry until she became pregnant, it's no wonder that the mom of three is super family-oriented. In fact, in a March 2018 interview with Marie Claire, Scott explained that she really owes so much of her success to her family. "With three sons and a growing company, there are definitely days where I wonder, Can I do this?" she told the magazine. 

But when those moments of self-doubt have crept up on Scott, she had one thing pushing her through: her support system. "There have been high points and low points over the years, but I'm surrounded by a loving and supportive family, both at home and at work," she continued. "They have gotten me through the toughest of days." 

Scott is so thankful for her family that the businesswoman even names family as one of her company's three core values, and it's clear that she has a family at home and in the office, which is pretty incredible.

The fashion industry is just one of many that seem to be centered in New York City. So many designers, fashion magazines, and huge companies are headquartered in the Big Apple that it almost seems impossible to get a start anywhere else. However, Kendra Scott's huge success proves that location isn't all that important when you have a great vision and hard work on your side. 

In an interview with Inc., Scott revealed that many naysayers told her she wouldn't make it in the fashion and jewelry world if she didn't move to New York. "When I started this, I had people tell me I had to get out of Austin and move to LA or New York City to be a legitimate fashion brand," she explained. But she didn't. She is still based in Austin, Texas, and she wouldn't have it any other way. 

"Austin has become such a big part of our brand, and we have a very unique perspective of our design because we're influenced by this really cool city that we live in," Scott told ABC News. "It really has given us an advantage." Clearly, Scott's risks have paid off.

In 2019, Kendra Scott was named one of Forbes magazine's richest self-made women, with an estimated net worth of $550 million, which is definitely no small feat. At No. 40, Scott was listed behind Rihanna and Madonna, but ahead of the likes of Vera Wang, Celine Dion, and Beyoncé. Yes, Beyoncé. However, that isn't to say that Scott hasn't gone through her fair share of hard times. 

During the financial recession in 2008 and 2009, Scott's business seriously struggled. "There were so many ups and downs through this journey," the mogul told CNN's "The Boss Files." "There were many times that I thought I was going to lose my business. I had no investment capital. I was carrying it all on my shoulders. Bootstrapping it literally." The recession hit Scott so hard that she had to cut down on costs, such as staff. "We kind of did what we had to do to survive," she explained. "We were a very lean team of seven." Not only did Scott survive the recession, but she's also totally thrived since then. Nothing can get this wonder woman down, that's for sure. 

It's no secret that Kendra Scott is a powerful woman and a self-made millionaire who has come a long way since launching her company. Because Scott has surrounded herself — and her business — with strong, brilliant, and hardworking women, she feels strongly that businesses should all empower women. 

"I think when women join forces, when they hold hands, they're unstoppable. I can attest to that," Scott emphasized to CNN's "The Boss Files." "I'm living in this utopia at Kendra Scott where we are women-owned, we're women-operated, but then you go outside of that and you see some of the reality of what's happening in other corporations, and honestly, it is disappointing." Not only does Scott think that businesses should center on women, but she also told Marie Claire that she thinks women are capable of anything. "I believe the opportunities for women today are endless," she told the magazine. Scott supports women, and that's just one thing that makes her and her company so incredible. 

According to one Forbes report, Kendra Scott's jewelry sales surpass $350 million each year, which is no small sum. But money isn't everything to Scott, and the successful businesswoman always makes sure her company focuses on three core values: family, fashion, and philanthropy. Scott feels so strongly about those three core values that she told Forbes she wouldn't hire someone who didn't also believe in them. 

"We look for people who will be a good cultural fit for our Kendra Scott family, have a genuine passion for what they do every day, and have a heart for giving back," Scott explained. "If they believe in the same core values as we do, I know they will thrive as a part of our team." Scott emphasizes those core values by producing quality, creative designs, allowing her workers paid parental leave, and providing "paid philanthropy days." Working for Scott sounds truly amazing, and her three core values are clearly essential for her.

While juggling the responsibilities of motherhood, Kendra Scott started her jewelry company from her spare bedroom with only $500 back in 2002, according to a 2018 interview she did with Forbes. Scott beat the odds in more ways than one — including the fact that she is a woman and mother and the fact that she doesn't live in New York City — when it comes to the success of her business. But one notable obstacle proved less of an issue: Kendra Scott didn't graduate from college. 

"I didn't have formal training," the famous jewelry designer explained to ABC News. "I didn't finish college. I mean, really, all the things that people said you have to do to have a successful business, I didn't do the right way," Scott continued. There are so many people out there who don't have the opportunity to go to college, and Scott is proof that you can still make things in your career work as long as you work hard and don't let anything get in your way. 

Even though Kendra Scott might be a household name, back when she was just getting started designing jewelry, Scott could only dream of having her designs worn by the rich and famous. Now, though, celebrities like Emma Roberts, Gigi Hadid, and Priyanka Chopra have all been spotted wearing Kendra Scott jewelry, and it's something of which Scott is intensely proud. 

In an interview with The Dallas Morning News, Scott explained that all those celebrities who wear her designs seriously help with the business. "We've had so many supporters," Scott said of celebs like Kate Hudson and Jessica Alba. Though Scott's success is founded on more than just celebrity endorsement, it still doesn't hurt to have stars pictured wearing a Kendra Scott bracelet or pair of earrings. For a woman who started designing jewelry in her spare bedroom, having A-list celebrities wear her pieces is a pretty huge glow-up.

Kendra Scott participated in a number of charitable outreach programs, but one of her biggest philanthropic efforts is the Kendra Cares program. The program focuses on children in the hospital and those who take care of them. Kendra Cares gives "patients and their caregivers a break from their everyday to design their own piece of customized jewelry at no cost," according to the Kendra Scott website. She explained in an Instagram post that "[w]hat began at a single hospital has grown into a nationwide creative arts program that has touched the lives of thousands." 

Scott doesn't just want to hand out money to help people, but rather she wants to actually help those in need, especially children. "We don't just write checks, we show up," she told Marie Claire. As she also noted, "We have the means to change lives for the better, and that's a gift I don't take for granted. This dream of mine acts as a platform to do something even more impactful — to make a positive impact on my community." Scott has a big heart for charity, especially when it comes to kids, and she's determined to make a difference. 

No one knows quite how to juggle all that life throws at you like Kendra Scott, who is both a mother and a businesswoman. In fact, Scott is so passionate about being a working mom that she wants to ensure all of her employees are able to be there for their families and their co-workers. In an interview with Forbes, Scott explained that she worked hard to make sure all her employees had a healthy work-life balance. "I am proud to uphold a culture that supports a healthy work-life balance for the women — and men — in our office," she said. 

Scott went on to explain that the benefits package she offers includes paid parental leave, an in-house nail bar, a smoothie bar, and paid time off to volunteer in the community. Kendra Scott may be a famous jewelry designer, but this woman is clearly also so much more than that. She cares about the lives of her employees and their families.

When Kendra Scott was a child, she didn't spend a lot of time thinking about jewelry. In fact, she didn't worry too much about fashion at all. Some of this had to do with where she grew up. As Scott wrote in her autobiography, "Born to Shine," she hails from "a small town in Wisconsin," which didn't necessarily have the same connections to the fashion world that you might find in a larger city like New York or Los Angeles. All of that changed, however, when Scott started middle school, and her aunt introduced her to all things design.

"One of my biggest inspirations during that hard time period was my Aunt Jo, who worked in the fashion industry," Scott recalled, "My love for fashion was born while we watched slideshows of the runways with her in her basement, and she'd even challenge me to pick out the trends." At first, Jo's mentorship mostly helped Scott deal with the challenges of being a preteen — providing a much-needed escape from schoolyard drama and even the occasional bullying. Over time, though, Scott realized that her interest in fashion was more than just a distraction. It was a passion. To this day, the jewelry designer credits Jo with helping her find her way. "She was the first one who made me fall in love with fashion, and it all started in the little town of Kenosha," Scott wrote.

Because Kendra Scott's life story is so impressive, she decided to share it with the world. Thus, the idea for her autobiography, "Born to Shine," was ... well, born. Speaking to JCK about the project prior to its September 2022 release, Scott explained, "This book is part memoir and love letter to those who helped me along the way in creating Kendra Scott the brand. I talk about it all — my childhood, building the brand, motherhood, marriage, divorce — all of it shaping me into the woman I am today." Of course, Scott did not just want to share her story. She also wanted others to learn from it. "Through my stories, I hope readers are inspired to find their purpose, be a light to those around them, and do good," she added.

In addition to writing her book, Scott went on a small book tour to promote it. At least three of her dates sold out, according to JCK, reflecting the general public's overall interest in her story. For Scott, this was received as a major success. She had long hoped that her book would reach people from all different walks of life — or even become one of the best reads of 2022. As she wrote in the caption of an Instagram post promoting her autobiography, "There's a little something for everyone in this book and I can't wait for you to read it."

Kendra Scott's career may be consistently on the up, but that doesn't mean that her love life has been easy-going. Au contraire. The jewelry designer has had to overcome several huge hurdles, including a failed marriage and messy divorce that left her with nothing at the start of the Great Recession. Despite the challenges of single motherhood — she has two sons, Cade and Beck — Scott grew a multimillion-dollar enterprise.

By the time  2014 came rolling around, Scott was ready for love. She had just had a third son, Grey, with Matt Davis, and the two decided to wed. For a moment, it seemed like Scott had formed the family she'd always wanted. Cade and Beck even accompanied her down the aisle. As she later told Brides of this moment, "There wasn't a dry eye in the house when our guests saw the two of them next to me." Sadly, though, Scott and Davis weren't meant to be, and they divorced in 2020. 

In 2022, Scott married Thomas Evans, but the two parted ways quite quickly. In 2025, though, she attended the 2025 American Music Awards with her new beau, country music star Zac Brown. As of the publication of this article, Scott and Brown appear happy. As one insider told People, "They were set up by a mutual friend and are totally in love."

When Kendra Scott first started selling jewelry, she probably could not imagine just how huge her brand would become. She certainly did not realize that she would one day be working alongside the great (and somewhat mysterious) Dolly Parton. But because dreams can come true, the two women collaborated in 2025 on a seriously exciting jewelry collection. Inspired by Parton's hit song, "I Will Always Love You," the collection includes some of Parton's favorite images — such as butterflies and hearts. Per a press statement released by Scott, these are symbols of "everything Dolly stands for" (via Daily Beast).

While this opportunity was certainly exciting for Scott on a professional level, it also carried a lot of personal significance. As Scott shared in the aforementioned press statement, "Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way." Even after working together, it seems that Parton never ceases to amaze Scott. In a video shared to the businesswoman's Instagram, Parton broke spontaneously into song. Scott, in turn, burst into tears. In the caption of the same post, the jewelry mogul wrote, "Lesson learned, when Dolly sings to you on the fly on set, you better have waterproof mascara on!"