Erika Kirk Gave Rare Insight Into Her Family Life Before Charlie In Resurfaced Video

Erika Kirk has been scrutinized after her husband Charlie's assassination in September 2025 for multiple reasons. Embracing Donald Trump at Charlie's funeral resulted in speculation about Erika's history with the president, and she and JD Vance dealt with affair rumors for months until Usha Vance's pregnancy announcement in January 2026. In December 2025, Erika Kirk also explained what her rings really mean to disprove speculations about her involvement in Charlie's death.

These rumors question Erika's love for her husband and children, and she clearly doesn't have a problem with addressing these attacks on her family woman image. However, a resurfaced clip on X of her sales pitch for working with Diane von Fürstenberg gives a rare insight on her family life before marrying Charlie Kirk. In the video, Erika pointed out her willingness to learn from professionals in the fashion industry to make up for her lack of knowledge. She said, "I even had that life experience with my family. I come from a bloodline of entrepreneurs, and I learned from my mom, you know, how to basically run a company." 

It's clear that Kirk's upbringing was less focused on marriage and childrearing than building a name for herself. Replies on X remarked that this ambitious lifestyle is very different from the advice she's given to young women following her husband's death. One user commented, "Yep, she's ambitious and well educated. She just doesn't want that for other women."

Erika Kirk's ambitious past has led many to believe that she's hypocritical for encouraging young women to focus more on getting married and building a family. While her path is different than the message she's spreading, some Erika's career moves are actually connected to her Christian faith and her desire to have a family.

Kirk won Miss Arizona in 2012 and later revealed that she joined the pageant world because of her interest in charity work. She told Arizona Foothills, "My mom used to take us to soup kitchens and constantly said we needed to share our blessings with others. When I learned that by competing I could touch more people, further my causes, I knew it was a chance to make a greater impact." Kirk later launched her clothing brand PROCLAIM in 2018. She told Real America's Voice in 2023, "We also have a ministry connected to that called BIBLEin365 where you get to read the Bible in the year, cover to cover."

Besides charity and mission work, Erika Kirk was a speaker at the Young Women's Leadership Summit in June 2025. She talked about how she was meant to raise children during the 2020s and inform her young daughter about Biblical femininity during a "spiritual battle." She said, "I wanna raise a little warrior who wears modesty like an armor, carries truth like a torch, and conviction like a crown," (via YouTube). Kirk breaking with the conservative ideal of women staying at home ironically serves a purpose for her values.