Chip & Joanna Gaines Reveal The Hardest Part Of Starting The Magnolia Network
Chip and Joanna Gaines have an impressive way of making things seem pretty simple. Whether that's renovating an entire house, teaching us how to style our living rooms, or even Joanna navigating being married to Chip, the comedian of the interior design world, the Gaines are forces to be reckoned with. But as it turns out, their newest project might have also been their most challenging one yet.
In 2003, Joanna opened her very own NYC-inspired home store in Waco, Texas, which eventually led the couple fixing up and renovating homes. All these years later, the Chip and Joanna would have never predicted that all their hard work would lead to them creating their own network of television shows, the Magnolia Network. The network will include "Fixer Upper: Welcome Home," "Magnolia Table with Joanna Gaines," and various other brand new shows that will feature what the Gaines couple does best: creating home and lifestyle content (via TV Insider).
At a recent Magnolia Network presser, The List got to hear Chip and Joanna speak all about what to expect from their new network, and they got pretty honest about the experience of starting up this big project.
It took time to find the perfect cast
Chip and Joanna Gaines had a specific vision in mind for the Magnolia Network. If you ask Chip, he'll tell you that he prioritizes making the world an optimistic place, above all else. "We want to create a space and an opportunity for people of all walks of life to come and feel encouraged and hopeful and know that we're trying to create content that sincerely inspires people to go do their thing, to go live their best lives," Chip said during the press conference.
The couple hopes to change lives by giving families a chance at living in a stunning place to call home; however, finding the right families was a challenge for them. Joanna explained that this wasn't a typical casting call" but instead consisted of finding people who have a story to tell — oh, and who were comfortable being on television. "That was the hardest sale," Chip confessed. "And it was so hilarious, because we've got a thousand videos of people dying to be on television and then here we are spending all of our time trying to talk people into being on television."
But they eventually found the perfect people to feature with the perfect stories to tell, and we can't wait to tune in to meet them.