The Real Reason You Can Find LuLaRoe At T.J. Maxx Now

LuLaRoe is the tongue-twisting name on everybody's lips following the release of the shocking tell-all documentary "LuLaRich." The four-part Amazon Prime series details the rise and fall of the fast-fashion company, which sold a work-at-home fantasy to busy mothers, in particular, but was ultimately revealed as a pyramid scheme. Co-founders and married couple Mark and Deanne Stidham were living large at the top, raking in the dough while more and more women invested money to sign on and sell — and ultimately fail.

ABC Australia described it as "an almost surreal tale of capitalism gone mad on one hand and a moral lesson in greed and hubris on the other." One of the more startling elements, really, is that the Stidhams agreed to take part in the series in the first place. "The most astonishing moments come courtesy of the company's co-founder DeAnne Stidham," notes SFGate.

However, unlike several other high-profile scams, the saga of LuLaRoe is still developing. Case in point? It's available to purchase at T.J. Maxx.

Was LuLaRoe stock auctioned off at some stage?

Former LuLaRoe retailer Roberta Blevins shared on TikTok that, although the clothes showing up in T.J. Maxx stores have left many shoppers scratching their heads, it's not actually that strange. For several years, as Blevins tells it, shoppers have been finding LuLaRoe in various discount stores. It wasn't just a couple of items here and there, either; rather, LuLaRoe clothing was reportedly taking up "entire racks" in these stores. Some of the most highly sought-after prints were included, too, and in a variety of sizes no less. 

The former LuLaRoe employees' Facebook support group, which is thousands of members strong, used its considerable resources to figure out how this could possibly be happening since LuLaRoe, by its very nature, is supposed to only be available to buy directly through retailers (there isn't even an online component). After digging around, the best they could come up with was that a massive shipping container of LuLaRoe stock "had been auctioned off to these stores" at some point. Typically, that's how discount stores source their inventory. 

The group spoke to experts working in the business, who suggested the LuLaRoe container had been liquidated. Given the lawsuits against the company, it's reasonable to assume that this happened because manufacturers weren't paid down the line and decided to auction off the stuff rather than leaving it to rot. 

LuLaRoe officials, naturally, denied any wrongdoing, claiming they had no idea how the items landed in T.J. Maxx.