The Best Purple Shampoo To Use If You Have Damaged Hair

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Blonde hair is so much fun. Who doesn't want their hair to look brighter and blonder? However, you cannot avoid the fact that bleaching your hair to make it blonde does requires work. When you bleach your hair, it becomes more prone to breakage and damage because your hair becomes more porous and susceptible to harm from the sun and pollution (via Byrdie). Keeping blonde hair looking bright also requires work because environmental factors can make your hair brassier and duller (via Hair Style Camp).

You can keep your tresses looking icy and platinum if you incorporate purple shampoo into your hair washing routine. New York-based colorist Felicia Dosso told Allure, "Purple tones cancel out any unwanted brassy yellow tones and maintain brightness between highlighting appointments." The reason behind using a purple shampoo to counteract the yellow in your hair is the basic color-wheel theory, where complementary colors neutralize each other. Now that you have the color under control, you want to find the right purple shampoo free from harmful chemical substances because they can cause long-term damage to your hair. Some purple shampoos can deposit the color but make your hair more brittle, so it's wise to choose one that has moisturizing ingredients to keep your hair soft and healthy (via Beauty Mag).

Let us introduce you to Amika Bust Your Brass Cool Blonde Repair Shampoo because it can gently cleanse your hair, neutralize the brass and strengthen your strands. No wonder it is considered a blonde's best-kept secret.