This Affordable Mascara Has 400 Million Views On TikTok

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Maybelline is no stranger to the world of makeup. From the Fit Me! Matte + Poreless foundation, to the Instant Age Rewind Concealer — which is America's best-selling concealer — the number of cult classics this brand has created is insane. And now they're at it again, except this time they're taking on the world of mascara. Maybelline recently created a mascara that is their best-selling yet. Not only is it a best-seller, but it's also viral on TikTok and Google. Get ready to add to your makeup collection, my friend.

Whether you already have a favorite mascara, or you're still on the hunt for the best product, the search is over. According to a press release from Maybelline, their latest mascara has over 477 Million views on TikTok, 368,000 Google searches a month, and over 70,000 rave reviews. If all that isn't enough, it's also less than $10 on Amazon. Honestly, it's almost too good to be true. 

If you're not already sold on the product, here are all the enticing details to convince you of this mascara's greatness. But we will warn you: once you see how the product looks on lashes, you'll be ready to buy immediately.

Maybelline's Sky High Mascara has become a cult classic

It's time to make room in your makeup bag, because Maybelline's Sky High Mascara is the best of the best. The mascara came out in November 2020, and it's already solidified its name as the greatest mascara from the brand. How does that happen, you may ask? Well, it went viral thanks to its lash-lengthening results. Once word got around on TikTok that this mascara truly performs, it instantly became the most searched out there.

According to Maybelline, the mascara gets a whopping 477.2 Million views on TikTok. To put that In perspective, Gigi Hadid's favorite mascara, Maybelline Lash Sensational, only has 107,000 views, according to the brand. Basically, Maybelline's Sky High Mascara is in its own realm of viral products. 

If you're wondering what makes this mascara — which you can purchase at your local drugstore — so great, all you need to do is look at the results. The product provides incredible length, volume, and has incredible lifting abilities. Plus, the price is super affordable. Maybelline's Sky High Mascara is just $8.89 on Amazon. Between the look and the price, you really can't find another product as perfect as this one. 

The reviews on this mascara are almost too good

As TikTok creator Alice T shows in her popular video, the "memory curl" mascara give some incredible length and curl to lashes. Her video shows the added length after just one swipe. You have plenty of options when it comes to hues as well. The brand offers three different levels of black to choose from, as well as a washable brown option. It also works well for people with sensitive skin and eyes, and for contact wearers, so it's really no surprise that this is a viral product.

It's not just social media that's raving over this mascara. The Maybelline's Sky High Mascara has over 70,000 reviews on Amazon and a 4.4 out of 5 star rating on the retailer's website. So, it's not just influencers who are sharing their love for the product, but everyday wearers too. "I had chemo 4 years ago and my lashes grew back very thin. I am constantly buying mascara for fullness or length," one Amazon review says. "This mascara made my lashes soooo long. Even my husband noticed!"

The comment section also mentioned plenty of high-end items this mascara is a dupe for, which is great if you recently had to throw your old mascara away. According to reviews, the Sky High Mascara is a dupe for Thrive Causmetic's Liquid Lash Mascara, in addition to Benefit's BADgal Bang Mascara. It's also about half the price.

Maybelline isn't stopping here

You didn't think Maybelline would stop making incredible mascaras just because it already has the best, did you? The brand's most recent creation is the Colossal Curl Bounce Mascara, and it's slowly become one of consumer's favorite options as well. This brand just can't stop making winners!

It's only been a few months since the product was released, but this mascara is already the fifth highest in searches, according to Maybelline. Users are already raving about it, too. "I tried this for the first time yesterday, and it is amazing," one Instagram review says. "Extenuating lashes and really opens up the eye. I love it." It's worth mentioning that it's even more affordable than the Sky High Mascara, ringing in at just $7.98 on Amazon.

There's nothing that beauty lovers like to see more than a brand that continues to blow them away. With affordable pricing, great reviews, and tons of color options, there are plenty of reasons to try all of the brand's greatest formulas.