• The Real Reason Selena Gomez Went Into The Beauty Biz

    Gomez gave her Instagram platform over to changemakers such as politician Stacey Abrams and transgender activist Raquel Willis to amplify their voices with exposure to her 193 million followers. And now she's rolling out her new makeup line with a conscience, Rare Beauty, online and at Sephora.

    By Gabrielle Gayagoy Gonzalez September 13th, 2020 Read More
  • What You Should Know Before Doing Eyebrow Threading

    If you're someone who takes eyebrows seriously, you've probably considered eyebrow threading. As celebrity brow expert Nikki Amini explained, "Threading allows the beautician to develop the natural arch of your eyebrow as they have closer access to each hair growth since it is done individually."

    By Phoebe McRae September 13th, 2020 Read More
  • The Truth About The Colorblock Eyeshadow Trend

    It's almost impossible to name a makeup product that can provide a bigger burst of color than eyeshadow. Lately, embracing the power of brilliant hues is the colorblock eyeshadow trend, a graphic look that's currently taking over social feeds and runways.

    By Melissa Epifano September 11th, 2020 Read More
  • What You Need To Know About Addison Rae's Item Beauty Line

    If you need a reason to bulk up your makeup bag, Addison Rae's Item Beauty line is the perfect excuse. Available in poppy orange, blue, and silver packaging, the brand new, pared-down collection only consists of six products, but covers all your bases when it comes to your routine.

    By Melissa Epifano September 11th, 2020 Read More
  • The Untold Truth Of Pixiwoo's Samantha Chapman

    The Pixiwoo sisters, Samantha Chapman and Nicola Haste, have successfully claimed their stake in YouTube's beauty tutorial empire. Together, they've created a channel that reaches 2.1 million subscribers. Samantha Chapman used to work for the MAC makeup artist team, working with celebrities.

    By Paige McBride September 9th, 2020 Read More
  • This Is How To Keep Your Spray Tan From Fading

    After a summer spent with a perfect tan, it can be hard to let the bronze go. So, if you're looking into keeping your glow throughout the colder months, a spray tan can be a smart option. The problem? It never lasts long. Luckily, there are some smart ways to extend the life of your spray tan.

    By Paige McBride September 9th, 2020 Read More
  • The Truth About Nicky Hilton's Skincare Routine

    This just in! Nicky Hilton has gorgeous skin, positively beaming with a healthy, youthful glow. We are all looking for our skin to achieve just that, and luckily for us, Hilton has shared a few tips along with her skincare routine. Here's a hint: there are shiny gold masks involved.

    By Agnes Erickson September 9th, 2020 Read More
  • Ariel Winter's New Look Is Turning Heads On Instagram

    She's not the brunette next door anymore! 22-year-old Modern Family star, Ariel Winter, took to Instagram over the weekend to debut a new look — rose gold hair. Sharing a slideshow of her pink locks, Winter captioned her post, "Pinkie Pie spotted in the wild on Labor Day: a slideshow."

    By Paige McBride September 9th, 2020 Read More
  • Is Wearing Night Cream Every Night Worth It?

    Even skincare minimalists know the importance of moisturizer, and in fact, according to Byrdie, having two different hydration products — one for daytime and one for nighttime — is vitally important to keeping your skin healthy.

    By Paige McBride September 8th, 2020 Read More
  • What You Should Know About Lauren Conrad's New Makeup Collection

    According to the former reality TV star, creating her own collection is something that's actually been in the pipeline for years and years. "I wanted to be involved in every step and develop a line that I felt really passionate about," Lauren Conrad revealed to Cosmopolitan.

    By Phoebe McRae September 8th, 2020 Read More
  • This Is Why Cold Showers Are Actually Better For Your Hair

    While the thought of an early morning cold shower can make even the cold lovers among us quiver, the benefits of cold water span far beyond an intense wake-up call. Since cold water tightens pores and increases circulation, the health and beauty advantages of frigid showers are worth noting.

    By Paige McBride September 8th, 2020 Read More
  • This Is The Best Way To Grow Out A Short Hairstyle

    At first, hacking off your long hair can feel liberating, whether you've opted for a swingy bob, a boy cut, or maybe you're summoning that pixie look made famous by Scarlett Johansson. "Goodbye to all of that!" you might have thought to yourself at the salon.

    By Jorie Mark September 8th, 2020 Read More
  • Hair Trends Everyone Ditched In 2020

    You probably already know about those classic hairstyles that never seem to go out of fashion. However, when hairstyles cycle in and out of fashion quickly, it can be a little harder to keep up with what trends are actually "in." To that end, here are the hair trends everyone ditched in 2020.

    By Meg Walters September 8th, 2020 Read More
  • What Really Happens When You Use A Foot Peel

    We will do all kinds of crazy things in the quest for softer feet — whether it's blowing a good portion of our disposable income on biweekly pedicures, or submerging our feet into fish tanks, where hungry Garra rufa fish await, ready to snack on the dead skin of our heels.

    By Jorie Mark September 8th, 2020 Read More
  • Proof MAC Cosmetics Is Actually Worth Your Money

    Makeup is magic. It's fun, creative, and professional all at once. The beauty of this magic is that it is up to us to mix the perfect potion. It can be a quick swipe of nude gloss for a big meeting, or a memorable cat eye for the third date. That extra oomph is all we need to make us game ready!

    By Agnes Erickson September 4th, 2020 Read More
  • Here's What Avocado Oil Really Does To Your Skin

    If you stay up-to-date on food trends, you'll know that avocado oil is giving olive oil a run for its money. With a higher smoke point, avocado oil provides a safer option to cook with at high temperatures; it also is rich in nutrients. Another benefit? It's amazing for your skin.

    By Paige McBride September 1st, 2020 Read More
  • Why You Should Steer Clear Of Banana Republic's Jewelry

    Banana Republic, owned by Gap Inc, is geared towards professional women, with a marketing slogan claiming you should be able to wear what you want with no boundaries (via Banana Republic). This is awesome, but what we want is to purchase and wear an accessory that enhances the color of our eyes.

    By Agnes Erickson August 31st, 2020 Read More
  • What A Milk Bath Really Does To Your Skin

    "Do you only bathe in French mineral water?" The Guardian asked Mariah Carey in 2018. "No, I bathe in milk," answered Carey, sending the internet into a tailspin. For what it's worth, so does celebrity aesthetic doctor Barbara Sturm.

    By Hanna Claeson August 28th, 2020 Read More
  • The Truth About Soap Brows

    If you've ever struggled with keeping your brows in place, chances are you've read about or scrolled past the sensation that is soap brows. If not, it's essentially what it sounds like: using a spoolie, some water, and a bar of soap to style your brows in place of gel or another styling product.

    By Audrey Michels August 26th, 2020 Read More
  • The Truth About Tanning And Skin Cancer

    Most of us are aware of the dangers of tanning, but new studies indicate it's even more important to stop, whether it be from the sun, or from a tanning bed.

    By Pam Wright, B.J, M.Ed August 26th, 2020 Read More
  • Here's Why You Should Steer Clear Of Amazon's Cosmetics

    Is there anything more thrilling than browsing Amazon and filling up your wish list or shopping cart with all the goodies you never realized you wanted? The constant stream of boxes arriving at your doorstep feels almost as good as being a kid on Christmas morning.

    By Nicole Width August 26th, 2020 Read More
  • The Secret To Hiding Forehead Wrinkles With Makeup

    Noticing some lines on your face that you wish weren't there? No use frowning over frown lines. If you don't want to splurge for expensive lasers and injections, and if creams and serums aren't doing enough, it may be time to turn to makeup. You're going to want to pick the right products.

    By Clara Olshansky August 25th, 2020 Read More
  • What To Do If You Get Hair Dye On Your Skin

    It's hard not to love hair dye. From the giving you an entirely new look to covering up your grays, it also gives you boost of color and makes your hair look extra shiny and healthy. But if you've ever dyed your hair at home, you're bound to have got a little bit of dye somewhere on your skin.

    By Phoebe McRae August 21st, 2020 Read More